Home Volume 7, No. 3, Oct. 2017(Articles in-Press)


1. Factors leading to Market Segmentation of fashion house business based on customer behavior: Evidence from Bangladeshi Fashion Industry
Md. Al Amin and Mohammad Shariful Islam

The key objective of this paper is to find out factors affecting market segmentation of fashion house business in Bangladesh based on customer behavior. For the purpose of the study, a judgment sampling of 200 customers from the entire populations has been targeted. Data collected in randomly through using five-point Likert scale (1=strongly disagree, 5= strongly agree) questionnaires. The hypothesis has developed on the correlation between variables and a total of 14 variables are considered for the study. After analysis of data, it has been revealed that there are two types of customers segments a) low fashionable customers b) high fashionable customers. The study depicts that, in the case of low fashionable customers the marketer pay attention to prices, return facilities, online shopping, friendly employees, well decoration & hassle free environment whereas in the case of high fashionable customers marketers pay attention to brand image, quality of clothes, credit cards, customized fashionable clothes, modern & stylish clothes. The study is a part of Segmentation-Targeting-Positioning (STP) analysis where KMO and Bartlett's Test has been used to determine the appropriateness of data for factor analysis. The rotation matrix used for extracting the number of leading factors from 14
variables & their relationship and the residuals have used to the model fit. The study concluded with the statement that, fashion product marketers must need relevant and adequate concentration on customer behavior while making product marketing strategy.

Keywords:Segmentation, perception, fashion house, factor analysis, customers, STP, Bangladesh


Abubakar Yusuf Sanyinna, Muhammad Farihal Osman and Hydzulkif Hashim Omar

Purpose – This is an exploratory research aimed at unveiling many myths surrounding the prevalence of poverty in the Nigerian State of Sokoto. It attempts to disclose the failure of previous conventional poverty-alleviation programs and suggests ways of resuscitating waqf institution in order to achieve sustainable poverty alleviation in the State.

Methodology – Qualitative approach is adopted in conducting the research and the data is collected through relevant literature survey, face-to-face interview, observation and archival studies. Descriptive technique is used in analyzing the data.

Findings – It becomes certain that poverty in Sokoto State remains resistant to all successive conventional measures of its alleviation. It is discovered that the potentials of waqf are not adequately harnessed for sustainable poverty alleviation. Thus, there is a need for refocusing the activities of waqf institution towards achieving the ultimate goal. Waqf-based microfinance is evidently proved to be an effective way of alleviating poverty. This is achieved by financing MSMEs and enhancing earning potentials of the poor.

Consequences – Weak management of waqf properties amounts to waste of hard-earned resources. While prevalence of poverty culminates in the rising rate of ignorance, unemployment, hunger, diseases and social vices.

Suggestion- All stakeholders in the phenomenon; arms of government, the rich, scholars and the general public, should be alive to their respective responsibilities. Unlike zakah that has confinements and limitations, waqf has an open-ended pooling system that can squarely tackle the problem of poverty if professionally managed.

Keywords: Microfinance, micro-small-and-medium enterprises (MSMEs), Nigeria, poverty alleviation, Sokoto, waqf. 

3. Corporate Social Performance Determinants: A Study of Marketing Petroleum and Food and Beverages Industry in Nigeria
Muhammad Shaheer Nuhu and Sani Salisu

A corporation operating within any societal environment should have mutual and positive relationship with the society. This relationship can be achieve and maintained in the long run if the company discharge its social responsibility adequately as a positive gesture in exchange of societal resources utilized, nuisance created or damages caused. This study examined the effect between profitability, firm size, corporate tax and corporate social performance (CSP) with a focus on the Nigerian marketing petroleum and food and beverages sector. The population of the study comprises of marketing petroleum and food and Beverages companies that are listed in the Nigerian Stock Exchange. Data were collected from the
annual report and accounts of the selected companies for a period of ten years (2006- 2015). Using the profit before tax and interest, tax paid and the annual turnover as proxies for profitability, corporate tax and firm size respectively. The study also employed structural equation modelling (SEM) for analysing the data. The results revealed a significant positive
effect between profitability, corporate tax and CSP. The result of the study also shows a significant negative effect between firm size and CSP. Recommendations made include the need for Nigerian government, organisation, environmentalist, accountants, economists, and expert in business management should joint hands to educate and sensitize the investing public and corporate bodies to always consider corporate social performance (CSP) as one of the important factor that guide investment decision.

Keywords:Profitability, Firm size, Corporate Tax, Corporate Social Performance

4. Will Services Be The New Engine Of Economic Growth In Bangladesh?
Mohammad Zahedul Alam & Dr. S M Sohel Rana

At present, development of a vibrant and competitive services sector is a key characteristic of modern economies in the world. In the developed world, services frequently account for two-thirds or three-quarters of all economic activity. The transition from agriculture through manufacturing to a service based economy has been the hallmark of economic development for many countries at present. In line with this trend, it is seen many emerging markets currently working hard to support and develop services industries and to put in place the regulatory structures required for more integrated international services markets. At present, the economy of Bangladesh is going to dominate by the services industry which
contributes a significant portion to the GDP. This study focuses on sectoral contribution of services sector to the economy in comparison to other sectors and recognizes the services sector as a new engine of economic growth and development of Bangladesh economy. 300 services beneficiaries and 60 officials of different services firms have been exposed to collect the data regarding the services sector. It has been found that the economy of Bangladesh is shifting towards the services economy. Most of the investors are investing in services sector to generate more profit. So, it is essential to examine the role of services sector in Bangladesh Economy.

Keywords:Services, Service Economy, Services marketing, Economic Growth, Bangladesh.

5. Determinants of Agricultural Cooperative Performance Using Financial Ratio
Zelhuda Shamsuddin, Abdul Ghafar Ismail, Suraya Mahmood, Md Faruk Abdullah

The main aim of this study is to examine the financial performance of agricultural cooperatives in Malaysia during the period of 2010-2014 using financial ratio (i.e. liquidity, leverage and asset efficiency). Based on the panel data model approach, the results of the study showed that liquidity, asset efficiency, dividend and cooperative size have significant relationship to performance. The outcome of this study would provide some insights to regulators, cooperative managements, and cooperative members towards designing and implementing future strategies to enhance cooperative performance.

Keywords:Malaysia, financial performance, ratio analysis, cooperative